The Maldives has appointed Bollywood actor Katrina Kaif as its global brand ambassador for tourism, according to an official statement from the country’s marketing and public relations department.
“Katrina Kaif is an internationally celebrated icon, an accomplished actress, and an award-winning entrepreneur whose impact spans across industries and borders. With a celebrated career marked by blockbuster films and numerous accolades, she has made significant contributions to Indian cinema,” the release stated.
Expressing her gratitude, Kaif said she was “honoured” to be selected as the face of the ‘Sunny Side of Life’ campaign. “The Maldives epitomises luxury and natural splendour—a destination where grace meets serenity,” she remarked. She also emphasized that the partnership aimed to showcase the “finest travel experiences” to a global audience.
Kaif further noted her enthusiasm for the initiative, stating the campaign would allow people across the world to “explore the unique charm and exceptional offerings” of the Maldives.
This announcement comes just a month ahead of Indian Prime Minister Narendra Modi’s scheduled visit to the Maldives and signals improving diplomatic relations between the two countries following a period of tension earlier last year.
Visit Maldives CEO and Managing Director Ibrahim Shiuree expressed his delight at the collaboration, saying, “We are excited to welcome Katrina as our global brand ambassador. Her dynamic presence and global appeal make her an ideal representative for the Sunny Side of Life.”
