Apple focusing on Generative AI
Apple is intensifying its focus on generative AI, catching up with tech giants like Google and Microsoft in incorporating this next-generation technology into its devices. The company has started recruiting for generative AI-related roles and is developing a developer experience platform leveraging this technology. Apple’s commitment to integrating generative AI-powered features into its devices is becoming increasingly evident.
Apple’s venture into generative AI was first glimpsed with the introduction of the “Transformer” model-based autocorrect feature in iOS 17. This feature showcases the company’s initial efforts in integrating generative AI into its products. Another sign of Apple’s dedication to this technology is the numerous job listings for specific generative AI roles on its career pages.
Generative AI Roles at Apple
Upon searching for keywords like AI or generative AI on Apple’s career pages, one will discover an array of job roles. Among these listings, there’s one that involves working on a “Generative AI-based developer experience platform for internal use.” This role requires collaboration with Machine Learning engineers, Software engineers, and data scientists to deliver end-to-end AI solutions for this platform.
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Prominent Apple analyst Mark Gurman has shared insights into the company’s generative AI endeavors. According to Gurman, Apple plans to introduce generative AI-powered features in its devices, which could extend to iPhone, iPads, and other Apple products. He notes that the company’s executives were surprised by the sudden growth in the AI industry and have been working diligently to make up for lost time.
NEW in Power On: Apple ramps up generative AI work with plan to push the technology to several products and services. Company is working on revamped Siri and LLM features in Messages, Pages, Keynote, Apple Music, Xcode and more. https://t.co/3xwhck5JBs
— Mark Gurman (@markgurman) October 22, 2023
Apple’s Current AI Offerings
While Apple may have been late to the generative AI game, it’s important to note that its products are not devoid of AI. Siri, the company’s machine learning-based virtual assistant, is a prominent feature in various Apple offerings, including iPhones, iPads, MacBooks, and the HomePod smart speaker.
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AppleGPT and Ajax LLM
In recent developments, reports have emerged about Apple’s development of a large language model (LLM) called Ajax, which forms the foundation for various AI models. This LLM is said to power a chatbot named “Apple GPT” and is currently undergoing testing for its capabilities. The tech giant is exploring how it can integrate this technology into its products, further emphasizing its commitment to generative AI.
