InternationalTrump Aims to Launch his Sons' Crypto Business

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Trump Aims to Launch his Sons’ Crypto Business

Former President Donald Trump is set to deliver a speech next Monday regarding cryptocurrency and the launch of World Liberty Financial, a crypto platform managed by his sons, Donald Jr. and Eric. The speech, scheduled just 50 days before Election Day, highlights Trump’s use of his remaining campaign time to promote a family business. Throughout his 2024 campaign, Trump has blended his political and business ventures, promoting products like sneakers, photo books, and Trump-branded Bibles.

In a video posted Thursday on X (formerly Twitter), Trump expressed his enthusiasm for crypto, stating, “We’re embracing the future with crypto and leaving the slow and outdated big banks behind.” His address will be broadcast at 8 p.m. EDT on Monday from his Mar-a-Lago residence.

As part of his campaign, Trump has vowed to transform the U.S. into the “crypto capital of the planet,” raising concerns about the potential for him to use federal resources to benefit a business linked to his family. Cryptocurrencies, which are digital forms of money traded online independently of the traditional banking system, often rely on marketplaces that charge fees for transactions to convert them into U.S. dollars and other currencies.

While Trump opposed cryptocurrencies during his presidency, he has since shifted his stance. He has even suggested the government establish a Bitcoin reserve and pledged to block the development of a Federal Reserve-controlled Central Bank Digital Currency (CBDC), a digital form of central bank money.

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