Twitter is grappling with yet another senior-level exodus, involving key advertising executives quitting just after bonus payouts in November.
As per reports, many top sales staffers including those handling relationships with big advertisers have resigned amid Elon Musk’s takeover and his subsequent decisions.
Sources said Twitter’s current skeleton workforce at its offices contrasts heavily with earlier this year when teams were still intact before Musk fired thousands of employees post-acquisition.
The resignations come at a highly inopportune moment, given that a massive advertiser pullout over content moderation concerns on the platform already endangers Twitter’s revenue.
Notable brands like Apple, Disney, and IBM have suspended advertising on Twitter since Musk took over, protesting inadequate safeguards against misinformation.
The company locked horns with advocacy groups again last week when Musk appeared to endorse an anti-Semitic conspiracy post. Though he later backtracked, Musk also confronted the departing advertisers in explicit terms.
Industry experts have attributed the ongoing churn at Twitter to doubts over Musk’s ability to lead the company out of the current upheaval.
The billionaire tech mogul has drawn flak from all quarters for his controversial business decisions and outspoken political commentary in recent months.
