Amazon Introduces Passkey Authentication for Passwordless Login

Amazon Passkeys

Amazon is revolutionizing the way users log into their accounts by introducing Passkey Authentication. It is a more secure and convenient alternative to traditional passwords. This innovative feature is developed by FIDO and the World Wide Web Consortium. It aims to provide a unified and secure login experience across different devices and platforms.

The Era of Passwordless Login

Password-based authentication methods have long been plagued by security vulnerabilities, including phishing and data leaks. Amazon’s move towards Passkey Authentication represents a significant step towards a passwordless future. This article explores this groundbreaking development and its implications for Amazon users.

What Are Passkeys?

Passkeys allow users to log into their Amazon accounts using familiar authentication methods, such as fingerprints, facial recognition, or a personal identification number (PIN). These actions are already part of daily routines for smartphone users. Passkey data remains securely stored on the user’s device, reducing the risk of hacking and misuse.

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How Passkeys Work

Users have the option to set up unique passkeys for multiple devices or use the same passkey across devices, especially with features like iCloud backup for Apple users. Additionally, existing passkeys from one device can be temporarily used to sign into a new device, enhancing convenience while maintaining security.

Enrolling in Passkey Authentication

Enrolling in Passkey Authentication is a straightforward process. Users can access their Amazon account via a web browser or iPhone. Simply navigate to the “login & security” section. Then, add your chosen passkey. Amazon is committed to encouraging its customers to adopt Passkey Authentication and invites the tech industry to join the movement towards a passwordless internet.

Amazon enables passwordless passkeys on iOS and the web https://t.co/6ZYzDzrowe

— The Verge (@verge) October 23, 2023

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Passkeys not only enhance security but also simplify the user experience. The technology world is moving towards a more secure, passwordless internet. Amazon is proud to be an early adopter of this innovative approach.

Amazon is not alone in advocating for a passwordless future. Tech giants like Apple, Google, and Microsoft are also pushing for the same. This collective effort is aimed at making online interactions safer.