Popular intimate messaging app Instagram Threads has introduced new features providing users more control over their accounts based on feedback.
As announced by Instagram head Adam Mosseri, Threads now allows deleting profiles separately without affecting the connected Instagram account.
Post by @mosseriView on Threads
Previously, removing a Threads account would automatically delete the associated Instagram profile too. But users can now choose to only wipe their presence on Threads while keeping their main Instagram intact.
How To Delete Threads Profile:
- Go to Threads settings and tap on Account
- Select the ‘Delete or Deactivate Profile’ option
- Uncheck the box to avoid deleting your Instagram account
This change gives flexibility to manage one’s Threads presence without permanent removal.
Opting Out of Auto Sharing
Additionally, users can now turn off the automatic sharing of Threads posts to Instagram, Facebook, etc.
Before, Threads content was directly shared to a user’s Instagram Story and Facebook Story without explicit consent. However, due to privacy concerns, this cross-posting is now optional.
In Threads settings, users can disable automated publishing of their posts across different apps. This allows greater control over where intimate Threads updates are broadcasted.
Expanded Reach Within Instagram
While bolstering privacy, Threads also introduced a feature to directly share posts on Instagram feed and Facebook. This helps users increase their audience within the Instagram ecosystem.
Acknowledging the demand for more exposure, Mosseri said they are rolling out an opt-out for featuring Threads content externally.
Future Roadmap
Instagram is reportedly developing a Threads API to help third-party developers build innovative Threads experiences.
The updates reflect Instagram’s balancing act between privacy and reach for the intimate messaging app.
Launched in 2019, Threads now has over 100 million monthly active users as revealed by Meta CEO Mark Zuckerberg. The changes empower users to tailor their distinct Threads presence.
