Meghan Markle is “pleased” with the strong start of her new brand, American Riviera Orchard, which is progressing exactly as planned.
The Duchess quietly launched her brand in March through an official Instagram account, having previously closed her personal social media accounts before marrying Prince Harry in 2018.
In March, Meghan filed trademarks for American Riviera Orchard to market items such as cutlery, cookbooks, and jarred foods, according to The United States Patent and Trademark Office.
A source told Us Weekly, “The rollout for American Riviera Orchard is already off to a strong start.”
“The website has over 100,000 people signed up to hear about the first product launches. Meghan is very pleased with the early interest it has gained.”
The insider added, “[Meghan] is so excited to see how people enjoy her products and use them in their everyday lives.”
The first product from American Riviera Orchard was a strawberry jam, which Meghan sent to her celebrity friends, including Victoria Beckham, Kris Jenner, and former Suits co-star and close friend Abigail Spencer.
Kris Jenner shared an Instagram story featuring the jam, saying, “Thank you @AmericanRivieraOrchard.” Spencer posted on Instagram, “This jam is my jam. A delicious taste of what’s to come indeed. Love you so M.”
In June, polo player Ignacio ‘Nacho’ Figueras revealed via his Instagram Story that the brand also offers raspberry jam. Figueras, a close friend of Prince Harry, shared a photo of the raspberry preserves with a heart emoji.
Each jar of jam features the brand’s official label, showcasing the name American Riviera Orchard in cursive below a gilded logo. Meghan has added a personal touch by handwriting the flavor on the label using her calligraphy skills.
Since stepping down from their roles as senior working royals in 2020, Meghan and Prince Harry have embarked on new ventures in California with their children, Prince Archie and Princess Lilibet. Among their initiatives, they signed a multi-year deal with Netflix to create various new projects.
Harry and Meghan’s Archewell Productions has already released several projects, including the six-part docuseries ‘Harry & Meghan’ in December 2022, which chronicles their departure from royal duties.
The Sussexes also produced the “Heart of Invictus” documentary about Harry’s Invictus Games, which premiered in August 2023.
