Apple iPhone 15 and iPhone 15 Pro
The price of Apple iPhone 15 and iPhone 15 Pro is about to suffer a hike. This is due to the chassis upgrade from stainless steel to titanium which thereby increases the manufacturing cost of the iPhones. Other costs also include the periscope lens that performs 5-6x optical zoom. However, it is reserved only for the Pro Max.
iPhone 15 Pro and iPhone 15 Pro Max rumor roundup:
– 6.1” and 6.7” sizes
– Dynamic Island
– Ultra-thin bezels + curved front glass
– Titanium frame
– Customizable Mute button (replaces Mute switch)
– Periscope lens with 6x optical zoom (only on Pro Max)
– A17 chip (3nm)
– 8GB… pic.twitter.com/Iq2nrd3Rkd
— Apple Hub (@theapplehub) July 19, 2023
Just like each year, the new iPhone would be the most expensive iPhone ever. Previously, there were reports that the titanium transition might not increase the price of the phone. But, it seems that Apple is factoring in the R&D cost of the periscope optical zoom camera as well. All of this calls for a 200$ substantial hike.
Leaked Pricing & Specifications
With the titanium transition, Apple would be able to differentiate between the Pro and non-Pro models. Titanium chassis is stronger than stainless for sure. However, it may not be essential for everyone’s daily functionality of the phone. It allows to widening of the gap between each model.
- iPhone 15: A16 chip, Dynamic Island design, 48-megapixel camera.
- iPhone 15 Pro: Record-breaking bezels, titanium chassis, Thunderbolt 4 USB-C ports, A17 chip with 3nm technology, periscopic zoom camera, improved battery life.
The pricing of the iPhone 15 series is expected as follows:
- iPhone 15: Starting at $799 (no change)
- iPhone 15 Plus: Starting at $899 (no change)
- iPhone 15 Pro: Starting at $1,099 (a $100 increase)
- iPhone 15 Pro Max: Starting at $1,299 (a $200 increase)
It seems that Apple wants to make the price difference more to encourage users to make an informed decision. The sales of iPhone 14 Pro and Pro Max have outperformed the iPhone 14 and 14 Plus. Also, this is a move to make profit margins across the entire lineup of products.
Conclusion
Thus, the pricing strategy of Apple aims to provide more value in the Pro models while also maintaining similar standard models. It may be to balance the demand across the range and also increase the average selling price when the smartphone market is already challenged.
