Apple has launched its annual Diwali promotional campaign offering discounts up to Rs 10,000 across its product lineup, though third-party retailers are providing more competitive pricing on select items.
Apple MacBook Discounts
The MacBook Air M4 models feature Rs 10,000 instant cashback through Apple’s official website, reducing the 13-inch model’s price from Rs 99,900 to an effective Rs 89,900. The offer applies to purchases made with ICICI, Axis, and American Express bank cards, with the discount automatically applied at checkout.
The same Rs 10,000 cashback extends to MacBook Pro models. The 14-inch MacBook Pro with M4 chip drops from Rs 1,69,900 to Rs 1,59,900, while the 16-inch model with M4 Pro chip decreases from Rs 2,49,900 to Rs 2,39,900.
However, Vijay Sales is offering superior deals on MacBook Air M4, selling the base 16GB + 256GB configuration at Rs 89,990 with flat discounts requiring no cashback wait periods. Additional bank card offers from SBI and ICICI reduce the price further to Rs 79,990, representing Rs 20,000 total savings—double Apple’s official discount.
iPhone Pricing
The iPhone 17 series carries a Rs 5,000 instant cashback offer through Apple.in, bringing the standard model’s price from Rs 82,900 to Rs 77,900. Retailers like Croma and Vijay Sales, however, provide Rs 6,000 discounts on ICICI and SBI cards, along with exchange offers that may yield better overall value.
Apple offers Rs 4,000 cashback on iPhone 16 and iPhone 16 Plus, amounts that fall short of competing e-commerce platform promotions.
Other Products
Apple Watch Series 11 includes Rs 4,000 bank discounts, while Apple Watch SE 3 offers Rs 2,000 off. AirPods Pro 3 and AirPods 4 feature Rs 1,000 instant cashback.
iPad Air models (11-inch and 13-inch) come with Rs 4,000 offers, while standard iPad and iPad mini versions include Rs 3,000 discount deals.
Consumer Considerations
While Apple’s official discounts represent the company’s rare departure from standard pricing, consumers comparing offers across platforms may find better value through authorized retailers and e-commerce sites that combine multiple discount mechanisms including bank offers, exchange programs, and direct price reductions without cashback delays.
